Marketing Automation

As a certified Eloqua Premier Partner, hiSoft’s team of marketing consultants have developed deep expertise in integrating Eloqua with Salesforce.com and other applications critical to your business. Whether using native customer relationship management marketing modules or a comprehensive cloud marketing platform, hiSoft provides implementation, integration, and managed services to suit your needs. hiSoft specializes in marketing automation tools which ensure maximum returns on marketing efforts, full visibility across all marketing channels, and rapid overall returns on investment.

HiSoft helps the world’s biggest mobile phone service provider test and approved over 5000 mobile phone apps every week

Specialized Expertise In:

Onshore project management, localized according to language and culture.

Service Benefits:

Extensive expertise assisting clients in tracking, driving, and measuring marketing returns on investment.

Our Services

Systems Integration:

hiSoft is able to centralize data through integration between clients' Eloqua applications and their enterprise resource planning, customer relationship management, quotation, and product configuration systems.

Lead Scoring Program Design:

We help your organization develop a lead scoring program to better understand the lead generation process, qualify leads, and shorten sales cycles, making coordination between marketing and sales departments easier.

Lead Nurturing and Drip Marketing Program Design:

hiSoft can help you design and implement a lead nurturing campaign combined with lead scoring programs that keep your leads engaged and interested.

Migration: Siebel Marketing to Eloqua + CRM:

Our proprietary Siebel-to-Salesforce.com / Eloqua data mapping and methodology ensure swift, accurate migration from Siebel Marketing to Eloqua Marketing Automation Systems and CRM.

Marketing Solution Implementation and Optimization:

hiSoft’s Marketing Solution Implementation and Optimization services include:

  • Marketing Best Practice Consulting
  • Email Marketing Configuration
  • Subscription Management Configuration
  • Landing Page Forms and Data Capture
  • Customer Relationship Management (CRM) Integration
  • Lead Scoring
  • Lead Nurturing Programs
  • Marketing Assessment and Best Practices Planning
  • Online Training Portals
  • Customer Central Portals

Campaign Managed Services:

Our Eloqua team can build landing pages, deploy email campaigns, and set up templates, virtually expanding our clients’ available marketing resources while simultaneously improving efficiency.

Case Studies

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Additional Capabilities:

  • Complete 360 degree support, fully addressing all technical challenges presented by cloud-based applications and functionality.